Shorecharge specializes in the installation of electric vehicle chargers in beach towns along the coast. Their mission is to promote sustainable transportation and facilitate the adoption of electric vehicles by providing convenient charging infrastructure in beach destinations. Their services include the installation, maintenance, and management of the charging stations, ensuring a seamless charging experience for electric vehicle owners. Through their efforts, they contribute to the growth of clean transportation and the preservation of the coastal environment.
branding
Shore Charge
Fueling sustainable travel by installing EV Charging infrastructure to empower coastal E-Mobility.
Challenge
Our task was to find the perfect equilibrium in conveying the company's dedication to environmental sustainability while highlighting the ease and availability of their charging solutions. Furthermore, we had to thoughtfully integrate elements that would resonate with the beach town culture and coastal way of life, forging a deep connection with our intended audience. Our design challenge revolved around harmoniously crafting a brand identity that effectively communicated the company's vision, fostered trust in their services, and positioned them as pioneers in advancing electric mobility along the shores.
Services
Brand Strategy and PositioningBrand MessagingLogo DesignVisual Identity DevelopmentSignage and Environmental GraphicsBrand Guidelines
